The Importance Of Employee Engagement

Here’s an inspirational thought that could not have explained the importance of employee engagement better.
“Employee engagement is the emotional commitment the employee has to the organisation and its goals.” — Forbes
employee engagement at workplace

We hear about so many organisations that invest in employee engagement. However, the general question that kept popping up everywhere is, why is the importance of employee engagement?

As per Gallup,

Across the globe around 71% of employees are yet not fully engaged. Which in turn leads to a loss of around $11 billion in employee turnover!! On the other hand companies with engaged employees outperform their counterparts by 202%!!

(Source: Dale Carnegie, Engaged Employee Infographic)

Hm.. These numbers look tempting…

But before you can start working on it, it is important to understand a difference. It is between “It’s my work and I have to do it — I am satisfied with my work” and “I love to do my work and then contribute and learn more in the organisation — I feel engaged and involved”. Most people think job satisfaction and employee satisfaction are identical, which is not the case.

employee engagement shows improved productivity

People at every level of the organisation are looking for a workplace that fits their unique needs and supports them in bringing out their best work. By focusing on creating a culture that appeals to and supports a multi-generational workforce, companies can drive meaningful engagement that attracts and retains the best talent.

The best way to understand employee engagement

  1. Respect
  2. Recognition
  3. Personal growth
  4. Belongingness
  5. Autonomy
  6. Meaning

Also, let us look at the 4 traits engaged employees exhibit-

  1. Enthusiasm
  2. Inspired
  3. Confident
  4. Empowered

employee engagement for business

Let’s look at how we can bridge the two ends.

Give your employees a casual, democratic atmosphere

Afternoon volleyball matches are one of the best parts of Google’s culture. Google is a “flat” company and has smaller teams and hence lacks a strict top-down hierarchy. This helps in avoiding the “monkey effect” and providing opportunities for thoughtful discussions about decisions for the company. Further, it helps understand the importance of employee engagement at workplace.

A gentle pat on the back

Sherly Sandberg, as the vice president of Google made a mistake, that cost Google several million dollars. When she confessed the mistake to the co-founder, Larry Page, his response to it was — “I’m so glad you made this mistake,” he said. “Because I want to run a company where we are moving too quickly and doing too much, not being too cautious and doing too little. If we don’t have any of these mistakes, we’re just not taking enough risk.”

Employee appreciation leads to a culture which is fearless and which encourages people to take more risks, as it better to take risks and fail than to stay stagnant and not take risks.

To foster meaningful and tranquil environment words of appreciation take an employee and the work environment long way.

Create a sense of belonging to show importance of employee engagement

It is very important for organisations to establish a sense of the difference between work and workplace. Even Einstein said — “ The definition of Insanity is: Doing the same thing over and over again and expecting different results.”

There should be “Open for All” forums where people can post toned and untoned ideas and give a fresh perspective to things. This would inculcate in them a sense of belongingness to the place and the work.

Ensure that the employees are growing personally

An employee growing personally is a sign of an engaged employee, which means that the workgroup is a good fit and is providing enough for you to feel good. Thus, making the individual feel that he/she is in the right role. Also, companies need to include more learning opportunities.

However, you need to understand that giving promotions is not the same as giving the employee an opportunity to learn or to grow personally. How do we go about focusing on the importance of employee engagement?

For that matter, the sense of opportunity and engagement lies in contributing to the organisation’s goals and learning along the way.

Practicing Transparency And Open-Door Environment

In Google sharing, all the product roadmaps and launch plans are discussed openly while updating the employees on where the company is headed and why. This helps the employees feel like a part of something greater than just a conglomerate of anonymous individuals.

More like, focusing on importance of employee engagement in unique ways. This can make its people more productive.

Let’s hit the road to employee engagement

With the right clarity and use cases, you can use AI and machine learning to take the pulse on employees sentiment. Further, it can help in identification of factors that have the biggest positive and negative impact on your organisation.

You can collect the data with such tools and can possibly empower organisations with insights to adjust and update their policies for creating a more engaged workforce. Hence, a single tool that can help unify workforces is essential for organisations to easily uplift their employees and work culture. In fact, it is best this way to inculcate the importance of employee engagement in the easiest possible manner.

One such tool that helps you engage your employees, even before joining the organisation, is The tool gives you an easy start to implement employee engagement. In fact, you can even use it in the form of engaging applicants before they join the organisation and give them a sense of what to expect.

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